Privacy Policy of JustBell
Last updated: 14/05/2026
This “Privacy Policy” is issued by IOT SYSTEMS LTD, a company registered in England and Wales with company number 15219406, with its registered address at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ (“JustBell”, “we”, “us” or “our”). We are the controller of the personal data described in this Privacy Policy.
We take appropriate measures to secure and maintain the confidentiality and privacy of personal data in compliance with the UK GDPR and the Data Protection Act 2018. Where we are subject to EU data protection law in relation to individuals in the EEA, we also comply with the EU GDPR to the extent applicable.
1. Scope
This Privacy Policy describes how we process and protect your personal information that you provide to us when you use or access our services, or that is otherwise obtained or generated by us.
Your personal data may be collected during your use of:
(a) our website [WEBSITE LINK], e-shop and any related pages/portals we make available; and
(b) any products and/or services we provide in connection with one or more of the above (including installation/support services, where applicable).
The Website may include links to other websites and online services operated and maintained by third parties. We do not control those third-party services, and this Privacy Policy does not apply to them. We recommend reading their privacy policies.
You are under no obligation to provide us with your personal information; however, we may not be able to provide you with certain products and/or services if you refuse to provide it.
Our Website and Services are not intended for children, and we do not knowingly collect personal data relating to children.
2. Definitions
“Cookies” are small data files that your browser stores on your device and are used to uniquely identify your browser and help enhance users’ navigation through the Website.
“Contact Data”: email address, telephone number, billing/shipping address.
“Financial Data” means payment card details (processed by our payment service providers) and billing/payment method details (we do not normally store full card details).
“Identity Data”: name, surname, username and/or account identifiers.
“Marketing and Communications Data”: your marketing preferences (including whether you opt in/out of marketing) and, where applicable, your communication preferences.
“personal data” means any information relating to an identified or identifiable natural person.
“Profile Data”: your preferences, feedback and survey responses.
“UK GDPR” means the UK version of the GDPR as incorporated into UK law.
“Technical Data”: IP address, browser type and version, device identifiers, operating system and platform, and other technology on the devices you use to access our Website/Services.
“Transaction Data”: details of payments to and from you and other details of products and/or services you have purchased from us, including delivery/installation details (where applicable) and support requests.
“Usage Data”: information about how you use our Website and Services.
3. What Personal Information About Customers Does JustBell Collect?
We collect certain information to enable you to take full advantage of our offerings when you register at our Website, order products or services through the Website, communicate with our customer service representatives, or otherwise communicate or interact with us.
We seek to limit the collection and use of customer information required to deliver service to our customers. We may use this information to advise our customers about our products, services and other opportunities and to administer our business, where we have your consent or are otherwise permitted to do so by law.
4. How We Collect Your Personal Data
This Privacy Policy gives you information about how we collect and use your personal data through your use of our Website and Services, including where you create an account, place an order, request support, or otherwise contact us.
We may collect personal data from you in the following ways:
• by telephone (for example, when you contact us);
• online (for example, when you create an account, place an order, request support, fill in forms, or communicate with us via email);
• physically (for example, where our technicians provide installation/support services at your premises, if applicable); and/or
• by signing or otherwise agreeing to relevant order, service or installation documentation (if applicable).
Depending on how you interact with us, we may collect the following categories of personal data:
(a) Identity Data: name, surname, username and/or account identifiers.
(b) Contact Data: email address, telephone number, billing/shipping address.
(c) Financial Data: payment card details (processed by our payment service providers) and billing/payment method details (we do not normally store full card details).
(d) Transaction Data: details of products/services purchased, delivery/installation details (where applicable), support requests, and details of payments to and from you.
(e) Technical Data: IP address, browser type, device identifiers, operating system, and other technology on the devices you use to access our Website and Services.
(f) Profile Data: your preferences, feedback and survey responses.
(g) Usage Data: information about how you use our Website and Services.
(h) Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences, including whether you have opted in or opted out of receiving marketing communications.
(i) Verification Data (only where necessary): where strictly required for compliance, fraud prevention or security, we may request additional verification information (for example, a copy of an identity document).
5. Cookies and Similar Tracking Technologies
We use cookies and similar technologies on our Website.
• Strictly necessary cookies are required for the Website to function and cannot be switched off through our cookie controls.
• Where we use analytics, preference or marketing cookies, we will ask for your consent where required by law. You can change your preferences at any time using our cookie settings tool (where available) or by adjusting your browser settings.
If you choose to disable or block cookies, some parts of the Website may not function properly.
Our Cookie’s Policy can be found here: [LINK TO COOKIES POLICY]
6. Purpose of Processing and Legal Basis
Purpose/Use | Type of data | Legal basis |
To register you as a new customer | (a) Identity Data (b) Contact Data | Performance of a contract with you
|
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us | (a) Identity Data (b) Contact Data (c) Financial Data (d) Transaction Data (e) Marketing and Communications Data | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
|
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Dealing with your requests, complaints and queries | (a) Identity Data (b) Contact Data (c) Profile Data (d) Marketing and Communications Data
| (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
|
To enable you to partake in a prize draw, competition or complete a survey | (a) Identity Data (b) Contact Data (c) Profile Data (d) Usage Data (e) Marketing and Communications Data | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity Data (b) Contact Data (c) Technical Data | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity Data (b) Contact Data (c) Profile Data (d) Usage Data (e) Marketing and Communications Data (f) Technical Data | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing | (a) Technical Data (b) Usage Data | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data | (a) Identity Data (b) Contact Data (c) Technical Data (d) Usage Data (e) Profile Data (f) Marketing and Communications Data | Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business)
|
7. Disclosure of your personal data
We may disclose your personal information to the following categories of recipients:
• to our group companies/affiliates, professional advisers, and third-party service providers and partners who provide services to us (for example, website hosting and infrastructure, IT support, customer support tools, payment processing, cybersecurity, and delivery/logistics). These recipients process personal information on our behalf where necessary to provide the Website/Services, support delivery and installation (where applicable), operate functionality, and help enhance the security of our systems.
• to any competent law enforcement body, regulator, government agency, court or other third party where we believe disclosure is necessary: (a) to comply with applicable law or regulation, (b) to exercise, establish or defend our legal rights, or (c) to protect your vital interests or those of any other person.
• to third parties in connection with a business transfer (for example, a merger, acquisition, reorganisation, sale of assets, or insolvency), provided that appropriate safeguards are in place and the disclosure is permitted by law.
• to any other person with your consent to the disclosure.
8. International transfers
Where we transfer personal information outside the UK or the EEA, we will ensure appropriate safeguards are in place (for example, adequacy regulations/decisions or standard contractual clauses), as required by applicable law.
9. Data security
We protect your personal information in the same way that we protect our other confidential information. This includes storing it on secure servers to which only authorised personnel have access, applying access controls, and using encryption and other technical and organisational measures designed to help prevent unauthorised access.
We also have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
10. Data retention
In some circumstances, you can ask us to delete your data: see paragraph 11 for further information.
11. Your data protection rights
You have a number of rights under data protection laws in relation to your personal data.
· Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
· Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
· Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.
· Object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
· You also have the absolute right to object at any time to the processing of your personal data for direct marketing purposes.
· Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
· Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
o If you want us to establish the data's accuracy;
o Where our use of the data is unlawful, but you do not want us to erase it;
o Where you need us to hold the data even if we no longer require it, as you need it to establish, exercise or defend legal claims; or
o You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
12. Changes to Privacy Policy
We may update this Privacy Policy to comply with amendments to the relevant legislation and to reflect changes in technology and our practices. When using our services, you will be asked to review and accept this Policy. We encourage you to periodically review this page for any changes, as you will be notified by a notice on this website prior to the change becoming effective. The changes will be applicable upon their publication on our website.
13. Contact details
If you have any questions about this Privacy Policy, want to exercise your rights, or have a privacy-related complaint, please contact us:
IOT SYSTEMS LTD (Data Controller)
Email: support@justbell.uk
Orders/returns (if applicable): support@justbell.uk
Telephone: +447893931181
Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
14. Complaints
You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so, please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint.
15. Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.